This subway ticket machine has the Internet abuzz. Instead of paying with cash, this machine accepts squats and lunges.
It raises some pretty interesting ideas for organizations that want to encourage people to exercise. Perhaps office vending machines could be equipped with such a program to offer employees that candy bar for free if they get their heart rate up first. Maybe life and health insurance companies should offer customers the ability to pay for part of the policy through running, yoga, or other healthy physical activities. Or maybe some sporting good companies could launch promotions this way – for example, if you can do 100 pushups in a row or run in place for 30 minutes, it’ll dispense a unique product.
Heathervescent writes about the Future of Money and alternative forms of currency – perhaps she’ll add exercise to the list.